We are delighted to announce that our fast growing free from brand No.G will be stocked in Sainsbury’s from September.
Six products from the gluten free brand will appear in the chilled aisle of 150 stores across the UK.
No.G is also stocked by Ocado and Whole Foods Market stores across the UK.
The No.G range in Sainsbury’s will include: Chicken, Bacon & Leek Pie, Steak & Ale Pie, Vegetable Pie, Quiche Lorraine, Cheese & Onion Quiche and Crustless Garden Veg & Feta Quiche.
No.G – a coeliac UK registered product – launched in April at the 2014 Food & Drink Expo where it scooped top place in the innovation award.
No.G brand manager Sam Benjamin said “We’re delighted that Sainsbury’s is stocking six products from the No.G range. They have created a dedicated chilled free from shelf within the aisle to help signpost customers to the range.
Customers love the high quality and great taste of our products and the fact that you don’t have to be a coeliac to enjoy them.”
The brand has appeared at a number of food festivals across the UK this summer. The No.G catering van – an eye-catching converted 1957 2CV horsebox – made its first appearance at the BBC Children In Need’s CarFest North. While there, staff were invited to cater for Chris Evans’ private party where stars included Paul Hollywood dined on No.G pies and quiches.
The No.G van has recently appeared at CarFest South and Jamie Oliver’s The Big Feastival and is featuring at Kirstie Allsopp’s The Handmade Fair 19-21 September.
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