Thea Bonham-Kelly has joined No.G to provide market and trends insights to lead the category, as well as continuing to develop relationships with existing and new retailers.
Joining from world-leading manufacturer, Greencore Group, Thea led its ‘Food To Go’ category for four years, working with major supermarkets including Sainsbury’s and Waitrose. Prior to this, Thea enjoyed several years in the food industry working within own label chilled ready meals and branded biscuit categories.
Sam Benjamin, brand manager, No.G, commented: “Thea has been appointed at a strategic point for No.G, with the growth of our ‘To Go’ range for convenience aisles. Retailers are picking up pace to respond to the demand for greater range and quality of gluten free products, and Thea’s expertise will allow us to be at the forefront of product development whilst continuing to develop retailer relationships. We’re delighted to have her on board.”
Thea added: “The gluten free market has seen rapid growth so it’s exciting to be involved in plans for the No.G brand, and to be able to use my experience of the ‘To Go’ category to fully realise the brand’s potential.”